LinkedIn stats: A handy reference for B2B marketers in 2025

I know from personal experience that — particularly for LinkedIn — finding helpful stats can be a very tedious task.

I got a tad sick of hunting around aimlessly, so I’ve compiled the 100+ stats you’ll find below. I’ve also split the stats into categories to make finding what you need, easy — all sourced directly from various materials issued by LinkedIn.

Please bookmark this page if LinkedIn is one of the social channels your line of work regularly touches.

1. General usage stats

• On LinkedIn, there are over 1 billion people and 57 million companies represented across the globe. (March 2024)
• LinkedIn is the social platform audiences trust most: two-thirds of members (67%) say they trust the platform not to misuse their information, exceeding all other major social and streaming platforms. (March 2024)
• Two-thirds of LinkedIn users (66%) say time on LinkedIn is an ‘investment of time’, more than other platforms. (Feb 2024)
• Almost two-thirds of ‘marketing leaders’ (65%) say they expect their usage of LinkedIn to grow in 2024 (May 2024)
• 65 million people use LinkedIn to search for jobs every week (May 2024)
• Nearly twice as many…