Fi Shailes – Medium

Fi Shailes

Published in
Better Marketing

Why social listening is so critical for developing and optimising content

NB: Your competitors probably aren’t using it

Feb 7, 2022

Man trying to listen to something with a paper cup and string

Feb 7, 2022

Published in
Better Marketing

The best content marketers will do these ‘counter-intuitive’ things in 2022

It’s less about KPIs, and more about ‘what seems right’

Nov 18, 2021

Someone writing the word audience on a whiteboard

Nov 18, 2021

Published in
Better Marketing

Has gated content lost its magic?

It’s a possibility some B2B marketers are already thinking about

Sep 4, 2021

Picture of galaxy type landscape

Sep 4, 2021

Published in
Better Marketing

6 things I guarantee will happen if you work as a social strategist*

*Probably

Jul 1, 2021

Woman looks up whilst surrounded by confusing sets of staircases.

Jul 1, 2021

Published in
Better Marketing

Feedback guaranteed to annoy your content writer

But don’t worry, they don’t have to suffer at your hands…

May 8, 2021

Man at laptop looking fed up.

May 8, 2021

Published in
Better Marketing

To write is to rewrite

Some people may not think editing is a skill. But it bloody is.

Apr 25, 2021

“I’m not sure that management appreciates…”

Apr 25, 2021

Published in
Better Marketing

In praise of subheadings

I have to praise you like I should.

Apr 22, 2021

In praise of subheadings

Apr 22, 2021

Published in
Better Marketing

I’m not a prolific writer, but one day I’ll be ok with that.

Getting comfortable with the idea of going easy on yourself.

Apr 17, 2021

Man lying down relaxing on green grass.

Apr 17, 2021

Published in
Better Marketing

My heart sang when I saw this recent blog by LinkedIn

I’m tired of the pap on my newsfeed. Aren’t you?

Apr 14, 2021

Pug dog wearing police uniform.

Apr 14, 2021

Published in
Better Marketing

The Principles Behind Quality Content Creation

Everyone’s experience is different, but some things are indisputable

Apr 5, 2021

Scrabble letters thrown onto a mid-green background.

Apr 5, 2021

Fi Shailes

Fi Shailes

Content strategist and copywriter for B2B ✍🏼 | Editor at www.writefulcopy.com/blog | Twitter: @Writefulcopy | Content Therapy Newsletter (LinkedIn)

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