Fi ShailesinBetter MarketingWhy social listening is so critical for developing and optimising contentNB: Your competitors probably aren’t using itFeb 7, 2022Feb 7, 2022
Fi ShailesinBetter MarketingThe best content marketers will do these ‘counter-intuitive’ things in 2022It’s less about KPIs, and more about ‘what seems right’Nov 18, 20211Nov 18, 20211
Fi ShailesinBetter MarketingHas gated content lost its magic?It’s a possibility some B2B marketers are already thinking aboutSep 4, 2021Sep 4, 2021
Fi ShailesinBetter Marketing6 things I guarantee will happen if you work as a social strategist**ProbablyJul 1, 2021Jul 1, 2021
Fi ShailesinBetter MarketingFeedback guaranteed to annoy your content writerBut don’t worry, they don’t have to suffer at your hands…May 8, 20212May 8, 20212
Fi ShailesinBetter MarketingTo write is to rewriteSome people may not think editing is a skill. But it bloody is.Apr 25, 2021Apr 25, 2021
Fi ShailesinBetter MarketingIn praise of subheadingsI have to praise you like I should.Apr 22, 20211Apr 22, 20211
Fi ShailesinBetter MarketingI’m not a prolific writer, but one day I’ll be ok with that.Getting comfortable with the idea of going easy on yourself.Apr 17, 2021Apr 17, 2021
Fi ShailesinBetter MarketingMy heart sang when I saw this recent blog by LinkedInI’m tired of the pap on my newsfeed. Aren’t you?Apr 14, 20212Apr 14, 20212
Fi ShailesinBetter MarketingThe Principles Behind Quality Content CreationEveryone’s experience is different, but some things are indisputableApr 5, 2021Apr 5, 2021