Fi Shailes – Medium

Fi Shailes

Published in
Better Marketing

Getting tone of voice right in a rebrand: A cautionary tale

A tale as old as time… but there are always lessons to learn

1d ago

Getting tone of voice right in a rebrand: A cautionary tale

1d ago

Key advice for content and copywriters in 2025

Things are changing for people who write content. Here’s what I’ve been noticing over the past year or so.

Feb 11

Key advice for content and copywriters in 2025

Feb 11

LinkedIn stats: A handy reference for B2B marketers in 2025

I know from personal experience that — particularly for LinkedIn — finding helpful stats can be a very tedious task.

Jan 27

LinkedIn stats: A handy reference for B2B marketers in 2025

Jan 27

Published in
Better Marketing

Why social listening is so critical for developing and optimising content

NB: Your competitors probably aren’t using it

Feb 7, 2022

Man trying to listen to something with a paper cup and string

Feb 7, 2022

Published in
Better Marketing

The best content marketers will do these ‘counter-intuitive’ things in 2022

It’s less about KPIs, and more about ‘what seems right’

Nov 18, 2021

Someone writing the word audience on a whiteboard

Nov 18, 2021

Published in
Better Marketing

Has gated content lost its magic?

It’s a possibility some B2B marketers are already thinking about

Sep 4, 2021

Picture of galaxy type landscape

Sep 4, 2021

Published in
Better Marketing

6 things I guarantee will happen if you work as a social strategist*

*Probably

Jul 1, 2021

Woman looks up whilst surrounded by confusing sets of staircases.

Jul 1, 2021

Published in
Better Marketing

Feedback guaranteed to annoy your content writer

But don’t worry, they don’t have to suffer at your hands…

May 8, 2021

Man at laptop looking fed up.

May 8, 2021

Published in
Better Marketing

To write is to rewrite

Some people may not think editing is a skill. But it bloody is.

Apr 25, 2021

“I’m not sure that management appreciates…”

Apr 25, 2021

Published in
Better Marketing

In praise of subheadings

I have to praise you like I should.

Apr 22, 2021

In praise of subheadings

Apr 22, 2021

Fi Shailes

Fi Shailes

Freelance B2B Content Strategist and Copywriter ✍🏼 | Editor at www.writefulcopy.com/blog | Twitter: @Writefulcopy | Content Therapy Newsletter (LinkedIn)

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