Fi Shailes – Medium

Fi Shailes
in
Better Marketing

Why social listening is so critical for developing and optimising content

NB: Your competitors probably aren’t using it

8 min readFeb 7, 2022

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Man trying to listen to something with a paper cup and string

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Fi Shailes
in
Better Marketing

The best content marketers will do these ‘counter-intuitive’ things in 2022

It’s less about KPIs, and more about ‘what seems right’

5 min readNov 18, 2021

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Someone writing the word audience on a whiteboard

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Fi Shailes
in
Better Marketing

Has gated content lost its magic?

It’s a possibility some B2B marketers are already thinking about

6 min readSep 4, 2021

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Picture of galaxy type landscape

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Fi Shailes
in
Better Marketing

6 things I guarantee will happen if you work as a social strategist*

*Probably

6 min readJul 1, 2021

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Woman looks up whilst surrounded by confusing sets of staircases.

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Fi Shailes
in
Better Marketing

Feedback guaranteed to annoy your content writer

But don’t worry, they don’t have to suffer at your hands…

4 min readMay 8, 2021

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Man at laptop looking fed up.

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Fi Shailes
in
Better Marketing

To write is to rewrite

Some people may not think editing is a skill. But it bloody is.

4 min readApr 25, 2021

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“I’m not sure that management appreciates…”

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Fi Shailes
in
Better Marketing

In praise of subheadings

I have to praise you like I should.

4 min readApr 22, 2021

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In praise of subheadings

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Fi Shailes
in
Better Marketing

I’m not a prolific writer, but one day I’ll be ok with that.

Getting comfortable with the idea of going easy on yourself.

3 min readApr 17, 2021

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Man lying down relaxing on green grass.

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Fi Shailes
in
Better Marketing

My heart sang when I saw this recent blog by LinkedIn

I’m tired of the pap on my newsfeed. Aren’t you?

5 min readApr 14, 2021

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Pug dog wearing police uniform.

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Fi Shailes
in
Better Marketing

The Principles Behind Quality Content Creation

Everyone’s experience is different, but some things are indisputable

5 min readApr 5, 2021

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Scrabble letters thrown onto a mid-green background.

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Fi Shailes

Fi Shailes

Content strategist and copywriter for B2B ✍🏼 | Editor at www.writefulcopy.com/blog | Twitter: @Writefulcopy | Content Therapy Newsletter (LinkedIn)

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